Short answer: Backlit displays deliver better visibility and consistent lighting. Standard walls cost less up front but rely on ambient light and draw fewer eyes.

Visibility and engagement

Even lighting helps your brand pop in photos and videos and draws more attention from aisles.

When a standard wall is fine

  • Tight budgets
  • Low key events

Related reading

Shop collections: FrameBright · SEGO · Blaze

Latest Stories

This section doesn’t currently include any content. Add content to this section using the sidebar.