The BriteBooth buying guide
Your guide to
backlit trade
show displays.
A brighter booth starts with a better plan.
From your first floor plan to your next graphic refresh, here’s how to choose a display that fits your space, your team, and the way you exhibit.
The essentials
One display. Three working parts.
A backlit display pairs a supporting frame with LED lighting and a printed fabric graphic. The system you choose determines how those parts fit together, pack down, and get updated.
The frame
Defines the display’s dimensions, shape, and assembly method.
The lighting
Lights the graphic from behind. Power and installation vary by model.
The graphic
Carries your message. SEG, pillowcase, and pop-up graphics fit different systems.
01 / Plan your space
Start with the floor plan.
Your booth footprint is the space you rent—not the exact size of the display. Check assembled width, height, depth, feet, and accessories against your exhibitor rules before choosing a wall.
Make every foot count.
Plan a clear backdrop, room for a counter, and an open area for conversations.
Explore 10×10 displays 10 × 20Give each activity a place.
Use the extra width to separate reception, product demos, and meeting space.
Explore 10×20 displaysThink about the view. Will visitors see the back or sides? Compare single- and double-sided configurations, then confirm exactly which surfaces are printed.
Explore display use cases02 / Choose a system
Find the right fit for how you exhibit.
Compare the graphic attachment, setup method, and transport options together. Components and replacement graphics are specific to each display family.
| Display family | What sets it apart | Check before choosing |
|---|---|---|
| Casonara 360 | Dimensional SEG lightboxes, with wall, tower, and booth-kit options. | Printed sides, side graphics, and case configuration. |
| WaveLight | Slim backwalls with zippered, pillowcase-style tension fabric. | Display width and matching graphic and case options. |
| FrameBright / SEGO | Portable SEG lightboxes with modular display options. | Exact height, printed sides, and soft- or hard-case selection. |
| BrightLine | SEG backwalls with coordinated exhibit-kit options. | Wall height, printed sides, and included kit components. |
| Blaze | Freestanding SEG lightboxes in multiple sizes. | Assembled dimensions, electrical details, and packed size. |
| Hopup / QuickGlow | An expanding pop-up frame with tension-fabric graphics. | Assembled width and the correct replacement graphic. |
Build beyond the backwall.
Add a backlit counter for reception or a tower for vertical branding. Prefer a coordinated configuration? Explore complete booth kits and check each product’s Includes section.
03 / Build your budget
Plan for the whole booth.
A wall’s starting price is only one part of the plan. Compare your selected configuration, what comes with it, and what you’ll need at the venue.
Frame, lighting, printed sides, counters, and any selected accessories.
Case options, shipping, packed dimensions, and your transport plan.
Electrical service and any event-specific handling or setup requirements.
Compatible replacement graphics and changes to your booth configuration.
Keep the hardware. Refresh the message. Many systems support replacement graphics. Match the original display family, size, and printed sides; a graphics-only order does not include a new frame or lights unless listed.
See the cost and budgeting guide04 / Prepare your artwork
Design for the show floor.
Give visitors one clear message to understand at a glance. Keep key content visible above furniture and use the template for your exact display, size, and printed-side configuration.
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Start with the correct template.
Follow its dimensions, bleed, and safe areas. Check the artwork guidelines before building your file.
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Prepare a focused design.
Use readable type, high-quality images, and space around the message. See our artwork design best practices.
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Review before production.
Standard artwork proofing includes a complimentary 3D rendering of your artwork on the selected display. Review and approve the final artwork before production begins.
Included with standard proofing
See your artwork on your display.
Free artwork proofing and a complimentary 3D rendering are part of the ordering process. Professional design services are available if you need help creating or substantially reworking the artwork.
Understand the ordering process05 / Get show-ready
Make the first setup a rehearsal.
Allow time to unpack, check the components, and assemble your display before leaving for the event. Follow the instructions for your exact system—graphic installation and LED connections differ between models.
Before you travel
Check the packed dimensions and weight, confirm your case selection, and make sure your team knows how the parts fit together.
On the show floor
Confirm venue power, follow the assembly instructions, and check the lighting and graphic fit before visitors arrive.
After the event
Inspect the frame, graphics, and cables. Follow the product’s care instructions and pack clean, dry components in their protective cases.
Work backward from your in-hand date. Allow for artwork preparation and approval, production, and transit. Production starts after artwork approval. Contact us before ordering to confirm a firm event deadline.
Before you order
Ready when you are.
Use this quick check to pull your plan together.