How Much Does a Backlit Trade Show Display Cost? (2026 Pricing Guide)

Short answer: A single backlit wall for a 10x10 booth typically runs $1,000–$2,800. A full 10x20 booth kit with walls, counter, and tower runs roughly $7,000–$12,000. Below is real, current pricing across every BriteBooth display line so you can budget before you shop.

Single walls, by size

Size	Casonara	WaveLight	SEGO/FrameBright	Hopup
~3.5ft	$937	—	—	$1,780 (2.5ft)
~6–8ft	$1,389–$1,957	$1,049–$1,579	$997 (3.3ft)	$2,093 (7.5ft)
~10ft	$2,338–$2,381	$1,909	$2,254 (9.8ft)	$2,791
~18–20ft	$4,072	$4,013	$4,279–$7,571	—

BrightLine and Blaze run a similar range: a 10ft BrightLine kit starts around $3,782, a 20ft BrightLine panel around $5,443; Blaze freestanding walls run $2,692 (3×8ft) up to $9,701 (20×8ft).

Add-ons that complete a booth

Backlit counters: $533 (1.5ft) to $1,288 (3.5ft cubed) — Casonara's line
Backlit towers: $2,089 (8ft) to $2,526 (10ft)
Hanging Blimp Cube signs: $1,930 (40") to $4,277 (78")
Booth add-ons (custom table throws, foam flooring): generally under $300

Full booth kits

Pre-configured 10x20 Casonara kits — walls plus matching components — run from about $7,247 up to $11,893 depending on configuration and finish. A 10x10 kit, combining a single wall with a counter, typically lands in the $1,500–$3,500 range depending on which wall and counter size you pair.

What actually drives the price

Total illuminated square footage — the single biggest cost driver; a 20ft wall costs roughly 2–3x a 10ft wall, not a flat multiple, since larger units also need a bigger LED array and transformer
Single- vs. double-sided printing — double-sided units (common in SEGO's line) cost more than single-sided equivalents since you're printing and illuminating two full faces
360° vs. front-only illumination — Casonara's side-lit panels add cost versus a front-only WaveLight or SEGO wall of comparable width
Frame family — Hopup's pop-up mechanism and WaveLight's slim tube frame are priced differently from SEGO's standard extrusion, independent of size

Ongoing costs to budget for

Replacement graphics when your message changes — a fraction of the original display price, since you're not replacing the frame or LEDs
Shipping cases if not included with your configuration
Booth power — most displays run on a standard 110V/5-amp circuit, but confirm your show provides a power drop at your booth location

Buying vs. renting

If you exhibit more than once or twice a year, buying typically beats renting — see the full math in Renting vs. Buying a Trade Show Display.