Casonara Corner Foot

Casonara Corner Foot

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Light Arrays

Artwork Guidelines & Best Practices

Artwork Guidelines

Graphics designed using the templates provided on our website:

Templates for each of our displays can be found on their respective product pages.  Upon selection, the templates will open in your browser by default. To save the template(s) to your local drive, click the download icon situated in the top-right corner of the browser window.

All artwork is at least 72 DPI when placed on a full-scale template:

The resolution of images incorporated into our templates should range between a minimum of 72 DPI and a maximum of 150 DPI. To ensure compatibility with the maximum canvas size of Photoshop and Illustrator, some of our templates have been designed at half scale. For these half-scale templates, increase the resolution to a minimum of 200 DPI. To verify the resolution of your embedded images, we recommend zooming into your artwork at 100% magnification.

Background artwork is extended to the full size of the document for bleed:

Most of our templates include bleed. To ensure your artwork has the appropriate bleed, fill the entire document or artboard with the intended graphic elements you want to bleed. Please note that extra bleed or crop marks are unnecessary.

All artwork is set up using CMYK colors:

All our display graphics are printed using the CMYK color process. RGB, HEX, and Pantone colors will be converted to CMYK. We'll do our best to color match to your branding colors, but if critical color matching is a concern, we recommend a hard proof or consultation with your assigned designer to discuss color matching options.

All text has been converted to outlines:

One of the final steps in preparing your artwork is to save a version of your design with the fonts converted to outlines/paths. This eliminates the need for you to provide us with the fonts you incorporated into your design. Please note that fonts converted to outlines can no longer be edited via the text tool.

All images are embedded and not linked:

Embedding images, rather than linking them, allows you to upload one complete print-ready file to us. This is a common process when providing Adobe Illustrator files and sometimes Adobe InDesign files.

Avoid using white or light colored backgrounds:

Be mindful of using too much white or light-colored backgrounds, as this can cause the LED lights and frame to be more visible or create hotspots in the display. Instead, consider using darker colors or gradients to minimize this issue.

Avoid Large Areas Of Black:

The "color" black represents the absence of light. When LED lights shine through a tension fabric, it can alter the appearance of black, making it seem grey, blue, or even green.

Final artwork provided as a high-resolution Ai, PDF, or PSD file:

We prefer final artwork to be sent in Ai, PDF, or PSD file formats, although we accept high-resolution image files and Adobe InDesign files as well. Please note that InDesign files require you to send the linked elements as well. Also, modifications to flattened PSD files and image formats such as JPEG, PNG, and TIFF are very limited. At this time, we don't accept Canva files.

Artwork can be uploaded prior to adding a display to your project.  Simply click the artwork upload button on the product page and browse for you artwork files.

Backlit Design Best Practices

When designing artwork for backlit trade show displays and lightboxes, it is essential to consider several best practices to ensure maximum visual impact and effectiveness. Here are some key tips:

 

1. High-Resolution Images:

Use high-resolution images and vector graphics to ensure your artwork remains crisp and clear when enlarged and illuminated. Low-resolution images may appear pixelated or blurry, reducing the overall impact of your display. 

2. Vibrant Colors:

Opt for vibrant, high-contrast colors that will pop when illuminated. This will help your artwork stand out and draw attention to your display (Avoid large ares of black or white).

3. Clear and Legible Text:

Use bold, easy-to-read fonts to ensure that your text is legible from a distance. Keep the text size large enough to be easily read, and avoid using overly intricate or decorative fonts that may be difficult to decipher.

4. Minimal Text:

Keep the text to a minimum, focusing on concise and impactful messaging. Too much text can be overwhelming for viewers and may detract from the visual appeal of your display.

5. Maintain Consistent Branding:

Ensure that your artwork aligns with your overall brand identity, using consistent colors, fonts, and logos. This helps create a cohesive experience for viewers and reinforces your brand message.

6. Simple and Uncluttered Design:

Avoid overly complex or cluttered designs that may be distracting or difficult to comprehend. Instead, focus on a clean, simple design that effectively communicates your message and highlights your products or services.

7. Use of White Space:

Be mindful of using too much white or light-colored backgrounds, as this can cause the LED lights and frame to be more visible from the sides or create hotspots in the display. Instead, consider using darker colors or gradients to minimize this issue.

8. Avoid Large Areas Of Black:

The "color" black represents the absence of light. When LED lights shine through a tension fabric, it can alter the appearance of black, making it seem grey, blue, or even green.

9. Consult with Professionals:

If you are unsure about your design or need guidance, consider consulting with professionals who specialize in backlit display and lightbox artwork. They can provide valuable insight and assistance in creating an effective and visually appealing design.

 

By following these best practices, you can create stunning and impactful artwork for your backlit trade show displays and lightboxes, ensuring that your brand message is communicated effectively and attracts the attention of trade show attendees.

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Exhibit Artwork Design

Many things are vital for a successful trade show or event experience, but undoubtedly, one of the most important aspects is having professionally designed artwork that attracts visitors to your booth space. Our professional graphics team is ready to make your next event a huge success. Please note that our Exhibit Graphic design service requires that you also purchase a display.

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