How Much Does a Backlit Trade Show Display Cost?

Backlit trade show displays span a wide price range — a compact 5ft lightbox wall starts around $1,000, while a large 20ft double-sided or premium wall can run $10,000+. Most exhibitors outfitting a standard booth land somewhere in between. Below is a real, current breakdown of what BriteBooth displays cost and what drives the price, so you can budget with confidence.

Prices below are starting prices in USD, current for 2026. Final cost depends on size, single- vs. double-sided configuration, and graphics.

Backlit display cost at a glance

  • Backlit display walls: ~$1,000 (5ft) to ~$12,000 (20ft, double-sided or premium)
  • Backlit counters: ~$560 to ~$1,640
  • Backlit towers: ~$2,100 (8ft) to ~$3,400 (10ft)
  • Hanging light boxes (Blimp Cube): ~$1,970 (40") to ~$4,360 (78")
  • Backlit banner stand: ~$720
  • Complete 10x10 booth kits: ~$3,500 to ~$6,600
  • Replacement graphics (reprints): ~$170 to ~$1,400 depending on size

What drives the price of a backlit display

  • Size. The single biggest factor. A 5–6ft lightbox starts around $1,000–$1,500; a 10ft backwall runs roughly $1,900–$3,300; a 20ft wall is typically $4,000–$7,000+.
  • Single- vs. double-sided. Double-sided lightboxes (like SEGO mobile displays) light both aisles and cost more than a single-sided wall of the same width.
  • Frame system. Lightweight rollable-LED systems (WaveLight, Casonara) price differently than heavier, permanent-install frames (Blaze).
  • Graphics. Your first SEG fabric graphic is typically included in the display price; additional or replacement prints are billed separately (see below).

Cost by booth size

10x10 booth

A backlit backwall for a 10x10 typically runs $1,900–$3,300 (an 8–10ft Casonara or WaveLight wall). Add a backlit counter from $560 and you have a complete, illuminated corner for well under $4,000. Prefer a turnkey bundle? Complete 10x10 kits start around $3,500.

10x20 booth

Filling a 10x20 with a 20ft backlit wall runs roughly $4,000–$7,000, depending on system and whether it's single- or double-sided. Building a fully lit island with a wall plus counters, towers, or a hanging cube typically lands in the $6,000–$12,000 range.

Ongoing costs: replacement graphics

The advantage of owning a backlit system is that updating your look means reprinting just the SEG fabric — not buying new hardware. Replacement graphics run roughly $170–$1,400 depending on display size, so refreshing your message between shows costs a fraction of the original investment.

What's included for free

  • Free artwork proofing — we confirm your files are print-ready before production.
  • Free booth renderings — preview your finished display in 3D before you order.
  • Professional design services are available if you need help creating backlit-ready artwork (from $250).

Get an exact quote

Every booth is a little different. For a precise number on your configuration and graphics, contact our team — we'll help you build a backlit booth that fits your goals and your budget. Browse all backlit display walls, or compare 10x10 and 10x20 options.