If you’ve been debating whether to invest in a backlit trade show display, you’re not alone. At first glance, lightboxes may appear more expensive than traditional banner stands or vinyl backdrops—but their impact on visibility, engagement, and long-term value is hard to ignore.
In this post, we’ll break down what makes backlit displays a smart investment, how to calculate potential return, and why more companies are switching to illuminated exhibits for every major event.
What Is a Backlit Display?
A backlit display is a modular frame system equipped with integrated LED lighting, designed to illuminate tension fabric graphics from behind. At BriteBooth, we offer high-impact systems such as:
- FrameBright (SEGO) – Tool-free modular lightboxes with edge-to-edge SEG graphics
- Casonara Lightboxes – Stylish displays including towers and counters
- Brightline Displays – Premium edge-lit commercial-grade systems
How a Backlit Display Improves ROI
Trade shows are all about return—return on visibility, brand recall, and leads. Here’s how backlit systems deliver:
- Increased Booth Traffic: Studies show illuminated displays attract 35–50% more foot traffic than non-lit booths.
- Brand Perception: LED-lit graphics give your brand a polished, professional, and modern look.
- Better Engagement: Visitors spend more time at booths that stand out visually, improving lead capture and conversation time.
- Reusability: Our SEG fabric graphics can be swapped for different campaigns, and the frames are designed for multi-event use.
Upfront Cost vs. Long-Term Value
Yes, a backlit display may cost more than a traditional printed wall. But consider the bigger picture:
| Type | Initial Cost | Visual Impact | Reusability | Perceived Brand Quality |
|---|---|---|---|---|
| Vinyl Backdrop | Low | Low | Single-use or seasonal | Basic or dated |
| Backlit Lightbox | Moderate–High | Very High | Multi-use, graphic swap capability | Modern and premium |
Bottom line: A lightbox pays for itself in visibility, perceived value, and reuse. Many of our customers use the same display system across 4–6 shows per year.
What Our Customers Say
“We used to rely on basic banners and always struggled to stand out. After switching to a Casonara tower and counter combo, our booth traffic nearly doubled.” — Marketing Director, B2B Software Firm
“SEGO displays have been our go-to for every major event. They look high-end, and they set up faster than anything we’ve used before.” — Event Manager, Wellness Brand
Bonus: Use Your Lightbox Outside of Trade Shows
- In retail stores or pop-up shops
- As branded photo backdrops for social media
- In your office lobby or conference room
- For recruiting events, galas, and speaking engagements
Maximize Your Investment with BriteBooth
We don’t just sell displays—we help you get the most out of them. Our services include:
- Free 3D renderings and design proofing
- Help selecting the right size and frame style
- Replacement graphics and accessories
- Support before, during, and after your event
Ready to Boost Your Booth ROI?
Explore our backlit display collection to get started—or contact us for a free quote and design review.
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Exploring the Different Styles of Backlit Displays and Lightboxes
What Do You Call It? Backlit Booth, Lightbox, or Backlit Display?