Illuminate Your Brand with BriteBooth's SEGO Modular Lightbox System

The FrameBright SEGO modular lightbox system is BriteBooth's broadest line — the most size options, the widest price range, and the easiest to reconfigure between shows. Here's what's actually in it and how it works.

How it's built

SEGO uses an aluminum extrusion frame with magnetic or keyed tool-free connectors, LED lighting mounted inside the frame, and push-fit SEG fabric graphics — the silicone edge presses into a channel around the frame for an edge-to-edge, hardware-free finish. Because the connectors are tool-free, individual sections can be reconfigured into different widths and shapes without needing new hardware.

What's in the line, with real pricing

• SEGO 80 banner stand: $716.15 — a single-unit standalone display
• SEGO 3.3 × 7.4ft double-sided mobile lightbox: from $996.99
• SEGO 9.8ft double-sided mobile lightbox: from $2,254.26 — one of the most popular sizes for a standard 10x10 or 10x20 back wall
• SEGO 9.8ft double-sided archway: $5,752.23 — an arched configuration for a more distinctive booth entrance
• SEGO 20ft × 7.4ft double-sided mobile lightbox: from $4,279.08 — full coverage for a 10x20 or island booth
• FrameBright SEGO 13.2 × 7.4ft arch double-sided lightbox: $7,571.19

Why "double-sided" matters

Several SEGO configurations print and illuminate on both faces, which is the right call for peninsula booths, aisle-facing islands, or any layout where attendees approach from more than one direction — a single-sided wall in that spot wastes half its visual impact.

Magnetic connectors

The LED lighting array connects via magnetic leads rather than screwed terminals, so power hookup is literally a snap-together step during assembly — no wiring knowledge required, and it's one of the main reasons SEGO assembles faster than older extrusion-based lightbox systems.

When to choose SEGO over WaveLight or Casonara

SEGO covers the widest size range in BriteBooth's catalog (a $716 banner stand up to a $7,500+ arch) and the most configuration flexibility, making it the default choice for exhibitors who want one modular system that can grow with a changing booth footprint. If you specifically want the slimmest possible frame profile, WaveLight is thinner; if you need 360° illumination for a corner or island booth, Casonara is lit on more sides. Full breakdown in FrameBright vs SEGO vs WaveLight.

Browse current FrameBright SEGO sizes and configurations in the FrameBright collection.