Designing artwork for a trade show display

Designing artwork for a trade show display can be a challenging task, but with the right approach, you can create a display that will grab the attention of potential customers and make a lasting impression.

The first step in designing artwork for a trade show display is to understand your target audience. This will help you determine the overall look and feel of the display, as well as the specific messaging that should be included. For example, if you are targeting a business-to-business audience, your display should be professional and polished, while if you are targeting consumers, your display should be more colorful and eye-catching.

Once you have a clear understanding of your target audience, it's time to start thinking about the actual design of the display. There are a few key elements to consider when creating a trade show display:

• Branding: Your display should include your company's logo and branding elements, such as color schemes and typography. This will help ensure that your display is easily recognizable and that it aligns with your overall branding strategy.

• Imagery: High-quality images and graphics are a must for any trade show display. They can be used to showcase your products or services, highlight key features, or provide visual interest. Be sure to choose images that are high-resolution and that align with the overall look and feel of the display.

• Messaging: The messaging on your display should be clear, concise, and easy to understand. Use headlines and subheadings to break up large blocks of text, and use bullet points to make important information stand out.

• Lighting: Lighting can play a big role in the overall look and feel of your display. Be sure to use a combination of ambient and task lighting to highlight key elements of the display and create a cohesive look.

• Interactivity: Interactive elements, such as touchscreen displays or product demos, can be a great way to engage with potential customers and provide them with a more immersive experience.

When it comes to the actual design of the display, there are a few different options to consider:

• Pop-up displays: These are a popular option for trade shows, as they are lightweight and easy to set up and take down. They can be custom-designed to include graphics, lighting, and interactive elements.

• Tension fabric displays: These displays use a stretchable fabric that is stretched over a frame to create a seamless look. They are also lightweight and easy to set up, and can be customized to include graphics and lighting.

• Custom exhibits: If you want to create a truly unique and impactful display, a custom exhibit may be the way to go. These exhibits can be designed to your exact specifications and can include a wide range of features and elements, such as interactive kiosks, video walls, and more.

Finally, it's important to keep in mind that the success of your trade show display will also depend on how it is set up and staffed. Be sure to choose a location that is visible and easily accessible, and staff the display with knowledgeable and friendly representatives who can answer questions and provide information to potential customers.

In conclusion, designing artwork for a trade show display is a process that require a clear understanding of your target audience, the right design elements, and the right approach to set up and staffing. By following these guidelines and tips, you can create a display that will grab the attention of potential customers and make a lasting impression.

BriteBooth.com has a team of talented graphic designers that can help you with your next trade show event.